Marketing Lead (B2B SaaS) – full time/permanent

Permanent employee, Full-time · Bristol, London
45,000 - 50,000 £ per year
Job Description
 
This is a fun, interesting role for someone keen on working at a tech startup with the security of solid investment and impressive company leadership. It’s a B2B role with a difference, as the brand is positioned as just that – a brand. 
 
The role reports directly to the CEO and collaboratively with the rest of the team. Line managing one colleague, the Marketing Manager (and brand guardian), and potentially also an apprentice in the short term.
 
We are looking for someone experienced and flexible who can adapt to the ever-changing needs of a startup, now in its 3rd year, while offering the guiding stability of an experienced marketer.  
 
Who are we looking for?  Well, you’ll be a creative, quick-thinking, detail-orientated person with a head for planning and a willingness to get stuck in. You will be confident and decisive, in the context of collaboration and inclusivity.  In your role as line manager you will take overall responsibility for the development of creative assets and campaigns across brand building and performance driving channels. Your approach to people management will be nurturing and empowering, allowing your colleagues autonomy to develop with your guidance rather than direction. 
 
We will give you the authority and responsibility to develop and deliver the marketing plan, across all channels and aligned with targets and long-term objectives for growth. You will have the ability to adapt comms to emerging insights and trends, while ensuring consistent messaging and brand identity.

Events are key to our business, and you will need to attend events across the country, including in London and Manchester, alongside your colleagues

As a behavioural science business, someone with a keen interest in behavioural science and its impact on D2C and B2B marketing would be advantageous. 
 
How you will spend your time:
 
  • Marketing planning
  • Oversee and deliver implementation of strategic marketing projects, campaigns, systems, and processes 
  • Oversee and contribute to content across all channels, on message  and compelling for all stages of the buyer journey
  • Oversee and contribute to planning of industry event attendance, as well as sponsorship and exhibiting opportunities
  • Contribute to website management and development 
  • Manage marketing email strategy and email database, developing workflows through Hubspot
  • Identifying and prioritising key opportunities to drive growth from our active customer base and new opportunities
  • Owning the marketing budget
  • Measuring and reporting on strategic marketing KPIs
  • Co-ordinate agency relationship to manage paid campaigns, when required
  • Analyse marketing growth and key metrics through Google Analytics and social channels 
  • Collaborate with key industry partners on joined-up marketing initiatives 
  • Represent the business at key industry events
  • College liaison for marketing apprentice
 
Your profile
 Essential:
  • 8+ years marketing experience
  • Experience managing others
  • Attention to detail and high levels of accuracy
 
This is a wish list and we are very happy to hear from you if you only have some of these under your belt.
  • Behavioural science in marketing
  • Marketing planning and execution experience, across all disciplines of modern digital marketing mix including email, social, influencer, affiliate, editorial content creation
  • Content marketing
  • Hubspot CRM/email marketing
  • Event management 
  • Website management (Wordpress)
  • Experience managing agencies
  • LinkedIn
  • Google analytics
  • Meta 
 
Why us?
Small but fast-growing team 
Friendly, nice people
Clever, fun and collaborative
More autonomy – less micromanagement. Everyone just gets on with it
What you get
£45,000 - £50,000  
  • Flexible remote/office (min 2/3 days a week in Bristol office, 1 day per month in London)
  • 25 days’ annual leave + public holidays 
  • Annual training allowance
  • Annual tech budget
  • A very nice place to work 
  • Stock options
About us

We’re a UK-based startup with offices in Bristol and London, founded by an ex-Microsoft techy and Cambridge/Bristol university data researchers.


Herdify is the first-to-market technology that can detect where real-world communities are forming around a brand, helping media buyers and planners to find more customers faster and with less waste.


We’ve worked with exciting brands such as Abel & Cole, Who Gives A Crap, Ella’s Kitchen, Travelzoo and Cotswold Outdoor, and we have huge growth ambitions over the next 36 months after closing a recent funding round of £1.5m. We have hired three new senior people in the last 6 months, so this is a growing business.


ABOUT OUR PRODUCT

Herdify is a really smart refinement tool for media planners which helps them find even more audiences, faster.


How it works: Active, motivated brand communities exist offline, in the real world. But how to find them? It helps if you know where to look. Luckily Herdify is here to help media buying teams locate these growing herds of brand fans... AND the potential new customers living alongside them. By laying our HERD data over standard audience segmentation we can pinpoint these primed people, down to a postcode. 


These magnificent herds of natural brand ambassadors – people who just like and use a product or service – are essentially operating as free regional sales teams. And as these communities migrate, new potential customers are being unconsciously influenced by what they see, hear and experience around them. 


We can track them down with a model which harnesses the behavioural science of herd mentality, elements of AI, and software that was developed (and used!) to forecast the spread of coronavirus.

We are looking forward to hearing from you!
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